When you are looking for ways to boost your business and complement the SEO and PPC you do for your website, you may want to consider advertising on social media. It can be a highly lucrative form of advertising for your business, and when done correctly, you can enjoy an excellent return on your investment. There are many different social media platforms you can use to advertise your business, and below are some of the most popular one’s for you to consider.
Facebook is one of the best platforms to advertise on as they have almost three billion active monthly users, so advertising here can have a massive potential reach. You can use various types of ads on the platform, including video, text, image, shopping, and carousel ads, and your ads can also show on Instagram as the same company owns it. To get the most out of your campaign, you will want to use the services of an expert Facebook advertising agency to help increase your conversions and profits and make it a worthwhile venture for your business.
Another excellent platform to advertise on is YouTube, which has about 2.1 billion active monthly users, so your ads can also gain much reach. YouTube offers advertisers similar options to Facebook, with various text ads, image ads, and video ads from which you can choose. When you have creative ads that engage with your target audience, running them on YouTube can show you excellent returns on your investment and help give your business a fantastic boost.
Another excellent platform you can use to advertise your products or services is LinkedIn, the professional business networking platform. Although there are few users of this platform, with just over 200 million active monthly users, you can get your ads directly in front of the decision-makers for businesses. It is an excellent platform for paid advertising when you sell your products or services to other companies.
When your business targets a younger target audience, an excellent platform you can promote your business is TikTok, a video sharing platform. The platform has around one billion active monthly users, and there are different types of ads that you can run that can work well for your company. As with all other forms of paid advertising on social media, it is best to have an expert digital agency optimise and manage your campaigns to help increase your return on investment and ensure your campaign is successful.